December 8, 2017

You Can't Buy Love... But You Can Sell With It

It makes the world go round. Newborns fail to thrive without it. And you can't buy it. But you can sell with it. It is love.

In the brave new world of marketing manipulation, advertisers are pushing their crap with sex, as usual, but now they are also exploiting love. Perhaps consumers have caught on to "sex sells" advertising, and aren't consummating as many purchases as when the act was still novel.

Love is the final frontier for getting you to buy more everything.

One of the worst advertisements I have heard recently states that what makes a particular manufacturer's car, is love.

"Really? Love?" I think, "not steel, glass, rubber, lots of plastic, and the energy of thousands of workers along the supply chain?" It makes me want to throw up, or at least throw my hands up, every time I hear it.

Where is the love? In the glove box? Are the tires filled with love? Does it run on love? Are more expensive models made with more love than cheaper models (or are the cheaper ones made with "like").

If there is any love involved in capitalism and marketing, it is the love of money and profit above all else. But they don't say that. It is all about the loving relationship that they manipulate us into through propaganda, lies, deceit, and all that brain chemistry poking and prodding.

What if ads could only give factual information about products, instead of hacking into our emotional treasure chests and subconscious?

The problem advertisers would have with that is their teams of sell-out psychologists, neurologists and brain researchers know that just giving people the facts doesn't work well enough to satisfy the big brands. They know they have to manipulate their victims emotionally in order to maximize profit.

A Canadian brain researcher says, “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”

The heart is impulsive, while the brain is analytical. Sellers want us to be impulsive. They don't want us using our brains, because they fear that the conclusions we would arrive at are:

1) I don't need that, or
2) I can't afford that, or
3) That product causes great harm to the environment, or
4) so many other conclusions that would lead us to reduce our consumption.

Wrap your brain around that as the consumer frenzy reaches its peak over the next few weeks. Defy the advertisers - use your heart AND your brain when making purchase decisions.

"To buy, or not to buy", is the question they never want us to ask ourselves.

December 6, 2017

Garden Fairies

I chose the best bulbs from last year's crop to plant for next year's crop.

On December 1st I stood in my garden and pushed a shovel into the soft, rich soil. "How late is too late to plant garlic in the fall?" I wondered as I dug. It didn't really matter - my garlic was going in.

Being only one crop into my garlic growing experience means that I have much to learn. My research leads me to believe that garlic goes into the ground after the first few frosts of the fall, but before the ground freezes.

Once planted, the bulbs like several weeks of non-frozen soil in order to get root growth started. However, if it gets too warm, the greens may sprout, and you don't want that to happen till spring.

Since moving from the west coast to the east coast three years ago, we have been learning about the climate of our new home. For optimum gardening, knowledge of the local climate is crucial. We live in a 7a zone here, same as where we lived on Vancouver Island.

Grandparent garlic.
That means that planting my garlic December 1 (we planted our first crop in October last year) means that we could be four to five weeks from colder weather, snow, and frozen garden soil.

It all comes down to actual experience of putting things in soil and seeing what happens. So that is what I did. If you don't plant, you will for sure not get any garlic.

It seems that my late season efforts were sanctioned by two tiny garden fairies that joined my garlic planting party. While I was plunking garlic cloves into the dark soil, two tiny specks of flying life forms hovered at my side.

I guess they might have been insects, and if they were, they are insects I have never seen before. They were etherial, with teeny bluish wings, and a small body that was luminescent, glowing brightly with white light.

I thought I might need to rub my eyes and take a second look as the two of them flew near me and my garlic, but then they seemed to disappeared into the mildness of the day.

Wow. Did I just see that? Beautiful late fall day. Soft, workable soil. My own cloves going in the ground. And garden fairies. Or were those garlic fairies? I am not sure if they are specialists, or generalists.

So much to like at that moment, I breathed deeply and felt life's magic flowing, vibrating, and shimmering all around me.

"... there is no way for mere gardeners to know what garden fairies look like. 
We live in a dimension called the garden dimension. Only a small handful of people have ever spent enough time in a garden to actually see into this dimension. 
And even when they do see into this garden dimension, they have no idea they are seeing garden fairies." 
- excerpt from The Garden Fairie Journal

I covered the cloves with 2 to 3 inches of soil, levelled the surface, and tucked in the thirty plants for the winter. Then I went inside to tell Linda that the garlic was in, and that the event was supervised by fairies. She asked if they looked like the tooth fairy that she saw as a child.

I'm not too sure about fairy nomenclature, but I predict a bumper crop of garlic next summer.

“Stop automatically discounting modes of experience that most human beings have treated as just as valid as the material senses, start paying attention to all the ways in which natural processes behave like subjects rather than objects, and you’ll find yourself stepping into a living world—or, more to the point, realizing that you’ve been in a living world all along.”
- John Michael Greer

Related Posts Plugin for WordPress, Blogger...